Tactic
A clean, considered identity for Tactic. A creative recruitment agency. Built to feel sharp, simple, and intentional.
Brand
The hand we were dealt
A blank slate.
No existing identity. “Tactic” needed to be brought to life properly.
Our Approach
Creative
Create a distinct, ownable CI for Tactic.
Strategy
Make it feel distinctive without overdesigning it.
With a name like “Tactic”, everything has to feel intentional and make sense.
The Primary Logo
Clean, corporate, simple.
The Secondary Logo
Includes the identifier.
The Brand Icon
Game-plan strategy.
The Colours
Corporate but playful.
- Forest
#2B3D31 - Cream
#FFFCF3 - Green
#69FF56 - Brown
#5E4641