IMB
Making financial access simpler for those who need it most. A digital-first platform designed to make onboarding, transacting, and managing money more accessible.
Brand | UX | Copy
The hand we were dealt
An outdated brand and website that no longer reflected the business.
Behind the scenes, IMB had evolved, but none of it was visible to the people using it.
Resulting disconnect between what IMB was and how it showed up.
Our Approach
Creative
Refresh the brand and rebuild the website to reflect the business as it exists today.
Strategy
Bring clarity to the offering, improve usability, and create a digital experience that builds trust from the first interaction.
Translate technical, behind-the-scenes improvements into something users could actually see and experience.
The Logo
Clean, considered, and confident.
The Colours
Corporate-vibes, but balances trust with just enough personality to stand out.
- Black
#040404 - Light
#FAFAFA - Ultraviolet
#2B26ED - Powder Blue
#ADC0FB - Purple
#CDB7F8 - Green
#CBE537
Designed to make managing your money easy
Managing your money shouldn't feel complicated. So we focused on simpler journeys and less friction for the user.
